Relying solely on manpower without the help of technology for managing store operations is a daunting task for brands. To better manage and understand the challenges faced by franchisers, technology solution providers are being roped in to pace up store operations and reduce the hiccups encountered by manpower.

Brands prefer to automate their operations and some of them even adopt SAP platform to manage complete store operations.

Commenting on adoption of modern technology at POS and in-store supported by suitable software solution, Bhaskar Venkatraman, Founder and Director of JusTransact.com, a leading e-commerce firm handling Point of Sale technology products for retail and non-retail industry in India, says: “To speed up the delivery cycles, process and customer satisfaction, brands use SAP technology to efficiently manage POS and in-store activities. In retail business, where too many sub-systems need to be merged and equated to get results, complex but simplifying process such as SAP brings together ledgers, sales, production, all in one line.”

He further adds: POS technology helps us to have efficient and centralized Customer Relationship Management (CRM) to ensure flawless accessible of information on stores and end-customers which will help identify and predict trends, sales patterns and requirements.

Agreeing that technology solutions can help seamless store operations and franchisees can concentrate on developing their businesses, victor D’souza, who runs food and beverage business in Mumbai, says: In F&B, cloud based servers are getting popular which also support the latest POS technology. Through this we can analyze and understand store performance on daily, weekly, monthly and yearly basis, and generate instant reports on sales, inventory and customer orders.”

With technology being the backbone of your business, you can, not only measure store-wise overall performance, but also get inputs on store-wise menu-mix, help in all verticals like marketing, finance, supply chains etc. Hence starting from master franchise level to individual stores, every bit of information can be computed, analyzed, shared and provide directives to decide business strategy.

Quick facts 

As per a report by Gartner Inc, the value of public cloud services in India is expected to reach US $ 1.9 billion in 2018 from the current US$ 838 million, growing by 33% year-on-year (y-o-y).

Software as a Service (SaaS) will account for around $650 million, with Platform as a Service (PaaS) solutions and Infrastructure as a Service (IaaS) making up the rest.

According to NASSCOM, India offers fourth largest base for new businesses and has presently over 3,100 tech start-ups, which is expected to go up to 11,500 by 2020.

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